Archive for September 2018

Better Understanding of Digital Strategies

The digital strategy is linked to the exponential development of the internet. Still little present a few years ago, it has now become unavoidable. The supports and methods of action that can be envisaged in a digital strategy are as numerous as they are diverse. We therefore give you the opportunity to define a digital strategy that responds effectively to your expectations. In case you need to know what is digital strategy you will now have the best options now.

What Is A Digital Strategy?

A digital strategy is an action plan on digital media, i.e. internet and mobile to reach global objectives on the brand or company. The digital strategy is part of a company’s communication plan.

Why Set Up A Digital Strategy?

The goals of a digital strategy can be varied. It may be to increase its internet visibility to become known, to increase the traffic on a website to have new customers, to promote a new product, to increase the conversion rate of a site e- trade. The objectives are to be defined at first, they will determine the implementation of the strategy (target, message, support)

However, care must be taken not to focus on the web indicators and forget the purpose for the company. The increase in internet performance is not (directly) linked to the increase in the company’s performance, although it can contribute to it.

Clear Objective

  • First step of a digital strategy: the definition of objective. Next, if you want to increase your visibility or develop your sales, the actions to consider are not the same.
  • What can be the goals of a digital strategy? Inbound marketing of course! That is, put in place content or services that encourage companies to contact you directly rather than contacting them yourself.
  • The objective can also be a change of image, a development of notoriety, a change of behavior of your prospects or customers, or simply informative.


The market positioning is defined as in any communication campaign. It will define your targets, messages and media.


The definition of the targets of the digital strategy will make it possible to adapt the supports and the messages. The segmentation is used to select the message and the medium most suited to each customer class to best achieve your goals.Finally, you have to allocate a budget to your digital strategy, which will allow you more or fewer possibilities.


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